SEO Recap 2021: creating great stories for generating organic links
Interview with Murray Newlands
As SEO Recap 2021 comes to a close, we reflect on the insightful webinar with Murray Newlands, CMO of CRS Credit. The session focused on “Creating Great Stories for Generating Organic Links” and was a significant event for SEO professionals.
Murray Newlands has been a prominent figure in B2B marketing for over 20 years. His accolades include being named one of the “50 Online Marketing Influencers to Watch” by Entrepreneur and “The Top 10 People to Know in Silicon Valley” by Huffington Post. Murray also contributes to Forbes and Entrepreneur and hosts the “How to CEO” podcast.
1. Your role in SEO as a CMO
Q: As a CMO, what is your experience with SEO, and how are you involved?
A: At CRS Credit, SEO is crucial for driving leads. My role involves overseeing the overall SEO strategy, focusing on both the quantity and quality of leads. I rely on my team for the specifics of content, but I need to be aware of our current status and future targets. My goal is to understand SEO trends and set directions for future traffic and leads.
2. Why focus on storytelling for SEO?
Q: Why did you choose “Creating Great Stories for Generating Organic Links” as your topic?
A: Many people focus solely on keyword research when creating SEO content. However, to attract a broader audience and gain links from major publications, it’s essential to build engaging stories. Good stories capture interest and can connect with diverse audiences. Understanding what topics resonate with different publications helps in crafting compelling stories.
3. The appeal of stories
Q: What makes stories so compelling? How can we create stories that people want to read?
A: Stories have always intrigued people. For example, a story about fireproof jackets can become engaging when framed around heroic actions. To create a compelling story, think about how the product or service impacts lives. For instance, a story about a child receiving quality shoes instead of falling for a scam can effectively highlight a brand’s role in ensuring safety and satisfaction.
4. What makes a story effective for link building?
Q: What types of stories generate the most links?
A: Effective stories resonate with their audience. For instance, a story about a child receiving shoes would appeal to brand managers concerned with brand integrity. For CEOs, stories might focus on revenue or shareholder perspectives. Tailor the story to the interests of the audience to create engagement and generate links.
5. B2B vs. B2C storytelling
Q: Is there a difference between B2B and B2C storytelling?
A: The core difference is understanding the audience’s needs. Even in large publications, stories should be tailored to specific niche audiences. It’s important to adapt the story to fit the interests of different readers, whether they are brand managers or consumers.
6. Adapting stories in the digital age
Q: How has digital media changed storytelling, and is text still relevant?
A: Digital media has expanded storytelling methods. Text remains relevant, but combining it with infographics, videos, and interactive content enhances engagement. Platforms like YouTube and TikTok are effective for reaching audiences with video content. Adding multimedia elements to your story can make it more engaging.
7. Technical aspects of generating links
Q: What technical aspects are important for link-building with great stories?
A: Data adds credibility to a story, making it more likely to attract links. Use structured data to help search engines understand and display your content. Additionally, include descriptive, punchy titles, avoid text-heavy images, and keep page content concise to improve link-building effectiveness.
Summary
In our interview with Murray Newlands, CMO of CRS Credit, we explored the essential role of storytelling in generating organic links for SEO. Murray emphasized that effective SEO extends beyond keyword research to creating engaging and relatable stories. These stories should resonate with different audiences, from brand managers to CEOs, by highlighting how products or services impact lives.
He also noted that digital media offers new opportunities for storytelling. Incorporating various formats like video and infographics can enhance engagement. Additionally, the technical aspects of link-building, such as using structured data and crafting compelling titles, are crucial for success.
Overall, Murray’s insights underline that successful SEO involves not just tactical details but also a strategic approach to storytelling that captures and holds the audience’s interest. By focusing on impactful stories and leveraging diverse media formats, businesses can improve their organic link generation and strengthen their SEO efforts.
For press inquiries please contact
info@domaincrawler.com
About Domain Crawler
Founded in 2021, Domain Crawler combines industry expertise, a global approach, and up-to-date innovative solutions. With one of the most comprehensive and frequently updated databases in the world, Domain Crawler is able to provide enterprises with accurate web data, allowing them to fight cyber fraudsters, prevent brand infringements, conduct comprehensive market research, understand the competition, and enable the best data-driven businesses decisions.
