New TLD Go-to-market Strategy
Plan your launch. Target the right registrars. Avoid common launch failures with a structured go-to-market strategy.
What it is
A data-driven launch strategy built for registry operators and backend providers preparing to introduce a new TLD.
It uses registrar behaviour, DNS data, and real-world launch benchmarks to guide your execution.
What you get
Registrar targeting list with fit and potential scores
Launch timeline with phase breakdown
Recommended usage positioning and target segments
Competitive signals from previous TLD launches
Custom registrar pitch framework and materials
Pre-launch planning checklist
All tailored to your TLD’s string and intended market.
Why it works
Based on real data from past launches.
Designed to reduce friction with registrars and increase early uptake.
No assumptions.
No theory.
Just what works.
Who it is for
Registry operators launching a new gTLD or ccTLD
Backend providers supporting client TLDs
Teams preparing for the next ICANN round
