USING DOMAIN RESEARCH PLATFORM
Brand protection requires analysis. And analysis requires data.
Step 1: Use HTML Tags
Step 2: Make your search precise
There are two important features here that are worth mentioning.
First, there is an option to add a sub-filter and set it to Exclude words mode. This is a quite helpful feature to exclude false positive results. For example, if you exclude the word blog it will help you to narrow the search – the system will not return topical blogs thus simplifying the task of identifying scammers.
Secondly, it is possible to enable fuzzy search. Fuzzy string searching or approximate string matching is the technique of finding strings that match a pattern approximately rather than exactly. In simple terms, it means that a search engine will be able to respond adequately to your query even if it contains a misspelt word. Or a misspelt brand name in our case. Internet fraudsters often use misspelt brand names to trick consumers into buying fake goods. So Adidas becomes Abidas or Adibas, etc. With Fuzzy search enabled it is possible to find all of that.
Step 3: Process the list of results
Why not just use Google?
First of all, it would take an eternity to try to find them via search engine because these kinds of sites would not appear near the top pages, since they do not look credible to them.